Brandon
Royval once missed out on a main event spot in the
Ultimate Fighting Championship due to his social media
following.

Royval was scheduled to fight Askar
Askarov in October 2022 in Las Vegas. Despite being a
high-ranked flyweight contender, he wasn’t given the headliner spot
on the card. Alexa
Grasso headlined the card instead, with the Mexican taking on
Viviane
Araujo.

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Brandon Royval explains UFC matchmaking decision involving
Alexa Grasso

Royval recently revealed that the UFC told him Grasso had jumped
ahead of him to take the main event spot because she had
substantially more social media followers. He was livid at losing
out on a headlining role, although it eventually didn’t matter as
Askarov pulled out due to weight cut issues.

“Having followers is such a big deal,” Royval told Ariel Helwani.
“I remember they didn’t book me as the main event, and their
reasoning was, I think it was Alexa Grasso, who they boosted in
front of me. They were like, ‘She has way more followers than you.’
But Askarov pulled out of that fight anyway, so it didn’t matter. I
was pissed.”

The incident made Royval (18-9) reconsider the importance of social
media in the modern era. “Raw Dawg” has since started engaging more
consistently with fans online.

Royval was recently in attendance at
UFC 328 this past May at Prudential Center in Newark, New
Jersey. While Royval’s name was displayed on the arena’s screen,
the camera focused on a woman sitting next to the former
LFA champion. After the moment started gaining traction on
social media, Royval posted a video with the woman, which garnered
massive engagement on his Instagram.

Social media aside, Royval’s performances inside the Octagon have
also boosted his profile. He recently scored a submission win over
Lone’er
Kavanagh at
UFC 329 to rebound from a two-fight skid, earning a Fight of
the Night bonus as well.


IMAK ADMIN

By IMAK ADMIN

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