Scott
Coker’s new global mixed martial arts promotion has further
strengthened its leadership team ahead of its planned 2027
launch.

The organization recently announced that longtime sports media
executive Steve Bornstein has joined its advisory board. Bornstein
will advise the promotion on media strategy, distribution,
technology, fan engagement and commercial development as the league
continues preparations for its inaugural season.

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Steve Bornstein joins Scott Coker’s new MMA promotion

According to a press release, Bornstein has joined an advisory
group assembled to help guide the promotion’s global rollout.

“Steve Bornstein is one of the great builders in the history of
sports media,“ Coker said in the release. “His experience
connecting fans to premium live sports is invaluable as we continue
to build.”

Bornstein previously served as the youngest president and CEO in
ESPN history. He later worked as president and CEO of NFL Network
and executive vice president of media for the National Football
League. Currently, is president of North America at Genius Sports,
focusing on the integration of data, technology, artificial
intelligence and interactive products into the sports fan
experience.

“The opportunity to advise his new global MMA league at this stage
is incredibly exciting,” the veteran executive said about joining
Coker’s promotion. “MMA is a global sport with enormous potential,
and this group is approaching it with the right combination of
ambition, respect for the art and the athletes, and a long-term
vision.”

Bornstein joins an advisory board that already includes former
TelevisaUnivision CEO Wade Davis, Oaktree Capital co-founder Steve
Kaplan, former Sony Pictures Television chairman Steve Mosko and
Visional founder Swimmy Minami.

IMAK ADMIN

By IMAK ADMIN

Internationaler Kampfkunst und Kampfsport Kleinanzeiger