Veteran global sports executive Loren Mack has joined BKB in a
landmark role. | 📷: Jonathan Wong/South China Morning
Post/Getty
Bare Knuckle Boxing has made an important signing to its executive
team, inking veteran global sports executive Loren Mack as the
chief marketing officer and executive vice president of
strategy.
Founded by entrepreneur Mike Vasquez and former professional
fighter Dhafir “Dada
5000” Harris, Mack has joined BKB after his most recent run
with the
Professional Fighters League, where he served as senior vice
president of communications. BKB announced the hiring of Mack with
an official press release sent Wednesday morning ahead of its
upcoming show in Los Angeles on July 18. Per the release, Mack will
oversee global brand strategy and much more.
Loren Mack brings UFC, ONE Championship and PFL experience to
Bare Knuckle Boxing
“As chief marketing officer and executive vice president of
strategy, Mack will oversee BKB global brand strategy, audience and
content growth, broadcast and streaming marketing, live event
demand generation, and the marketing strategy supporting the
organization’s sponsorship and partnership portfolio. As a member
of the senior leadership team, he will help shape BKB’s enterprise
and corporate strategy while playing a key role in driving the
organization’s long-term growth and value,” the press release
stated.
Mack has over two decades in combat sports, holding executive
leadership positions throughout his career with PFL, as well as
One
Championship and the
Ultimate Fighting Championship.
“BKB has achieved extraordinary growth over the past several years,
and we’re assembling an executive team capable of taking the
organization to the next level,” BKB CEO David Tetreault said.
“Loren brings a rare combination of strategic vision, marketing
expertise, commercial leadership and deep industry relationships
developed over more than two decades in sports. His experience
building global brands and driving business growth will be
invaluable as we continue expanding our audience, strengthening our
partnerships, and continue to bring BKB to millions of fans around
the world.”