Bud Light, the UFC’s official beer sponsor, launched the “Bud Light UFC Summer Series” that will feature three numbered UFC events, two Fight Nights and additional cards to keep fans engaged.
The series will be featured at UFC 328 in Newark, UFC 329 in Las Vegas, UFC 330 in Philadelphia, and two Fight Nights, which are yet to be announced.
The platform will feature a Bud Light Summer Concert at the Toshiba Plaza, outside the T-Mobile Arena in Las Vegas, on July 10. Limited edition Bud Light cans featuring the UFC logo and an Octagon are now up for sale at retailers. Bud Light will also make content featuring UFC stars. There will also be special co-branded arena cups and LED boards available at specific venues.
Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “It's going to be a summer unlik…