It seems that the
Ultimate Fighting Championship has another batch of numbers it
wants to share about its tentpole fight card.
Following the
UFC White House card, also known as UFC Freedom 250, the
organization was bullish on the expected number of the spectacle
event. The promotion put out its first crop of numbers last week,
announcing an average viewership number during the broadcast of
about seven million in the U.S.
This tally by itself falls short to the numbers drawn by the first
Netflix MMA show headlined by Ronda
Rousey vs. Gina Carano,
which reportedly capped at 9.3 million active viewers. Both Rousey
and promoter Jake Paul
were quick to pounce on their numerical superiority,
shrugging off the UFC as the biggest MMA league on in the
world. Possibly in response to the criticism, the UFC has put forth
a new crop of enhanced numbers with greater locational breakdowns
and several new markets in which are now available for review.
UFC Freedom 250 claims 34 million total global viewers
As mentioned before, the UFC and Paramount+ revealed some of their
streaming audience figures shortly after the event. They not only
shared that the show hit an average of 7 million viewers, but that
it maxed out with 17 million in the U.S. and Latin America
combined. When adding in Australia, China, India, South Korea, New
Zealand and the U.K., the figure doubles.
These figures do not include the nations of Spain or France, both
of whom had representatives atop the marquee but do not release
their broadcast data for an extended time per local law. They do,
however, account for the viewership numbers during fight night and
in the days since. Paramount claims that this event has set their
record for the most-watched live event replay, although it is not
clear at the time how many live events that they have run on this
service.
UFC Freedom 250 delivers 34 million total
global viewers, most-watched UFC event ever in the U.S.Read more ⤵️ https://t.co/q9FdSyDIGv
— UFC News (@UFCNews)
June 26, 2026