While the PFL is arguably the second-biggest MMA promotion in the world, it remains well behind industry leader UFC in terms of popularity. Martin believes the focus of the PFL has shifted multiple times since its inception in 2017, hindering its growth as a brand. Martin notes that the acquisition of Bellator in 2023 also came with a lot of issues.
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Top notch featherweights headline PFL San Diego: Tune in Saturday, June 27 at 9 p.m. ET on ESPN.Martin, who joined as the CEO of PFL last year, believes the promotion is more important than individual fighters. Martin is now trying to build the brand of PFL.
Brand Over Everything “The PFL’s seven years old,” Martin told Home of Fight. “But within that seven years, the focus and emphasis of the PFL has changed many number of times. There was a world tournament. Then they bought Bellator,…