Endeavor held an earnings report call on Tuesday, where it revealed that its owned sports properties — led by the UFC — generated 1.3 billion in revenue in 2022, which is $224.1 million more (20 percent) than 2021. According to a summary posted by Endeavor, “growth for the year was driven by increased media rights fees at UFC, as well as greater sponsorship, licensing, commercial PPV and event related revenue from more UFC events with live audiences.” Other sports properties owned by the company include Professional Bull Riders and 10 minor league baseball franchises.
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“All 21 UFC events with live audiences sold out, continuing a 29 event sell out streak since returning from the pandemic. UFC posted its best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S,” Ende…