UFC CEO Dana White is a man of many endeavors.
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In addition to owning Power Slap and being in a partnership with NASCAR’s Trackhouse Racing, White is also invested in bull riding. It all started when he first rode a bull while working on “Lookin' for Fight” with former UFC welterweight champ Matt Serra.The UFC head honcho would go on to buy three bulls over the years, none of which made it to the big PBR shows broadcast on CBS. However, White’s latest purchase, a bull named Twisted Steel, is finally set to make it to the big leagues at the PBR Camping World Team Series Championship from Oct. 20-22 at the T-Mobile Arena in Las Vegas.
White revealed how he got into the bull business at the Contender Series press conference on Tuesday night.
“I did ‘Lookin for a Fight’ back in [2015 or 2016], the dumbest thing I’ve ever done, riding a bull. But after I did it, I kinda got into it,” White said. “We went out on this whole …