UFC CEO Dana White is a man of many endeavors.
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In addition to owning Power Slap and being in a partnership with
NASCAR’s Trackhouse Racing, White is also invested in bull riding.
It all started when he first rode a bull while working on “Lookin‘
for Fight” with former UFC welterweight champ Matt Serra.
The UFC head honcho would go on to buy three bulls over the years,
none of which made it to the big PBR shows broadcast on CBS.
However, White’s latest purchase, a bull named Twisted Steel, is
finally set to make it to the big leagues at the PBR Camping World
Team Series Championship from Oct. 20-22 at the T-Mobile Arena in
Las Vegas.
White
revealed how he got into the bull business at the Contender
Series press conference on Tuesday night.
“I did ‘Lookin for a Fight’ back in [2015 or 2016], the dumbest
thing I’ve ever done, riding a bull. But after I did it, I kinda
got into it,” White said. “We went out on this whole ranch, this
guy Dennis Davis Bucking Bulls, his ranch. And I said, ‘I wanna get
into this, I’ll buy a bull.’ So, I bought a bull. He didn’t do very
well. I bought another bull, he didn’t do very well. You know, bull
business is a rough business. And finally, after all these years, I
now have a bull that’s actually going to f—-ng PBR and this bull is
nasty nasty.”
Twisted Steel will be on hand ahead of next week’s UFC Fight Night
230 event, which takes place at the UFC Apex in Las Vegas.
“He’s gonna be here next week,” White said. “He’s coming to the
UFC. I’m gonna have him out in the parking lot.”