Ultimate Fighting Championship CEO Dana
White’s response to a question during the
UFC Belgrade press conference sparked criticism from fans
online.
The exchange quickly circulated online, drawing responses from
fans, many of whom slammed White for his answer when asked which
fight he’s most interested in on the card.
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Dana White faces fan backlash after UFC Belgrade media
exchange
When White was asked which fight on the upcoming Fight Night card
he’s most looking forward to ahead of the promotion’s debut in
Serbia, the UFC head honcho snapped at the reporter.
“That is a sh*tty question, my friend,” White replied. “I just want
a few holy sh*t moments, so hopefully we get a few of those.”
Some fans interpreted White’s response as further evidence that
he’s no longer as engaged with MMA amidst his growing involvement
in other ventures.
“I wish a reporter would flat out ask him why he doesn’t care about
the UFC anymore,” one user wrote in response to White’s answer.
“Not sure why he hated the question about his product. He’s putting
on a card in Serbia and should be promoting the fighters, arena,
city, and building some excitement. Horrible answer,” another user
commented.
UFC Belgrade features several key matchups White could’ve chosen to
put the spotlight on, including Uros Medic’s
homecoming against Daniel
Rodriguez in the main event and former champion Jan
Blachowicz looking to return to winning ways against the
undefeated Navajo
Stirling.
The reporter asked Dana White which fight
he’s most excited for at UFC Serbia… and he couldn’t give an
answer. 😅(Via @ufc )
pic.twitter.com/mkt6J0HKWP— Red Corner MMA (@RedCorner_MMA)
July 30, 2026