Dana White will get some screen time during the most watched
television event of the year.
The
UFC CEO appears in a commercial for Bud Light with the likes of
retired NFL quarterback Peyton Manning and music star Post Malone
in an ad that will air during the Super Bowl matchup between the
Kansas City Chiefs and the San Francisco 49ers on Sunday. The theme
of the commercial, according to a release, is “an easy night out with the Bud
Light Genie.”
„It was an absolute blast to be a part of Bud Light’s Super Bowl
commercial this year,“ White said in a statement. „Anheuser-Busch
and the Super Bowl are two of the biggest American brands in the
world. The cast, the director and Peyton were fun to work with and
it was such an incredible way to kick off my new partnership with
AB and Bud Light.“
The UFC signed a
multi-year partnership with Anheuser-Busch to make Bud Light
the official beer of the promotion. The deal, which became
effective on Jan. 1, is reportedly the largest sponsorship deal in
UFC history. The UFC and Anheuser-Busch were previously partners
until 2017 before the company switched to Modelo as its official
beer.