A strategic agreement has been signed between Riyadh Season and the Ultimate Fighting Championship (UFC), including the sponsorship of the UFC event in Las Vegas, the UFC event in Riyadh, and Power Slap competitions 🇸🇦❤️ #RiyadhSeason pic.twitter.com/JFe6hVE4jO
— TURKI ALALSHIKH (@Turki_alalshikh) May 7, 2024The partnership between the Ultimate Fighting Championship and Saudi Arabia will extend beyond the promotion’s June debut in the country.
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On Tuesday, Turki Alalshikh, the country’s chairman of the board of directors of the general entertainment authority, announced in a press release that the UFC will hold another event in Saudi Arabia in 2024-25. Additionally, Riyadh Season will serve as a sponsor for UFC 306, which takes place at The Sphere in Las Vegas on Sept. 14. Riyadh Season, which was founded in 2019, is a yearly state-funded entertainment and sports festival and typically runs from October through March.