The announcement that pay-per-view prices for UFC events would increase for the second consecutive year was understandably met with unhappy reactions from throughout the mixed martial arts community.
Staring with UFC 270 on Jan. 22, pay-per-view events will now cost viewers $74.99. That comes an the heels of another $5 pay-per-view increase one year prior — along with the rising prices of an annual subscription to ESPN+, which has risen from $59.99 to $69.99.According to UFC president Dana White, the promotion has no input in the price of its premium events since it gave pay-per-view rights to ESPN as part of its broadcast deal.
“We don’t have any say in that,” White said at the UFC on ESPN 32 post-fight press conference. “We gave the pay-per-views to ESPN, so that’s their decision.
“You know how I feel about that stuff. I don’t love when prices get raised, but it’s not my decision, it’s th…