Make weight, order @Wingstop, win fights, repeat. 🍗
Don’t miss @RiyadhSeason #NocheUFC on September 14th! pic.twitter.com/52dUvsTusY
— UFC (@ufc) September 11, 2024Advertisement
The Ultimate Fighting Championship’s event at the Sphere is proving to be quite lucrative for the Las Vegas-based promotion.According to a report from the Sports Business Journal, UFC 306 will have more sponsorships and sponsorship revenue than any previous event. All told, there will be 34 sponsors for the card, which is the first sporting event to be held at the Sphere. This includes newcomers such as Wingstop, Dude Wipes, apparel company True Classic, investment app Autopilot, Finnish mobile game developer Supercell and Sony Pictures.
To put it into perspective, sponsorship revenue for UFC 306 will more than double the previous record set at UFC 300 in April, per the report.UFC 306: O'Malley vs. Dvalishvili Saturday at 10 ET on ESPN+. Order Now!