BKB Bare Knuckle Boxing has appointed Michael Ridout as its
managing director in the United Kingdom.
Ridout previously served as executive vice president of combat
sports and new business at Dazn. He also spent more than 17 years
at IMG in senior commercial roles, including vice president of
media.
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Michael Ridout brings DAZN, IMG and UFC experience to BKB’s
commercial leadership team
He has worked with the
Ultimate Fighting Championship and boxing promoter Frank
Warren. At BKB, he will oversee U.K. operations and take on broader
operational and commercial responsibilities across the
organization.
“Michael brings an exceptional combination of experience, industry
relationships and commercial expertise to BKB,” CEO David Tetreault
said in a press release. “His work with Dazn and IMG, particularly
across sports media, broadcast distribution and global boxing,
makes him a tremendous addition to our executive leadership
team.”
Ridout said he looks forward to helping the promotion expand its
audience and business partnerships.
“BKB has built an exciting platform in the global combat sports
landscape, with significant opportunities to grow its audience,
expand its international reach and develop new commercial
partnerships,” Ridout said. “I’m delighted to be joining the
executive leadership team at such an important stage in the
company’s development.”