
Bucking a trend that has become beyond familiar to those that watch
the
Ultimate Fighting Championship on Paramount+ in the U.S.,
Dustin
Poirier was not featured in Bud Light’s commercials during
UFC 329.
Poirier (30-10) was recently arrested at Hartsfield–Jackson Atlanta
International Airport for public drunkenness. The former UFC
interim lightweight champion threatened to fight and used a racial
slur directed at a police officer after being denied permission to
board his flight for being intoxicated. He has been charged with a
misdemeanor and is currently out on bail.
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Poirier subsequently opened up about his mental issues while
addressing the incident. “The Diamond” also revealed that he lost a
major sponsor and several business deals in the aftermath of his
arrest. There were also rumors of Bud Light canceling Poirier’s
sponsorship.
Dustin Poirier absent from the latest Bud Light ad
While Poirier’s official sponsorship status with Bud Light is
unknown, he wasn’t in its latest commercial, which aired during the
UFC 329 broadcast and featured only Bruce Buffer, unlike previous
ad spots from the beverage brand.
Sean
Strickland had initially criticized Poirier’s mental health
struggles. However, Strickland then apologized to the UFC
fan-favorite after claiming to have talked with him and learned
more about his mental state. The former middleweight champion had
also warned Bud Light against dropping Poirier’s sponsorship.
Sean
Strickland just blasted Bud Light after he heard they could
drop Dustin
Poirier“That is the most un-American f*cking thing you can do. At his
lowest time, you contemplate letting him go? Bud Light, stand by
him and help him. That’s f*cking American.” pic.twitter.com/niFXaQ0zEC— Happy Punch (@HappyPunch)
July 8, 2026
Bud Light has officially REMOVED Dustin
Poirier from their commercial @budlight you made
a huge mistake
pic.twitter.com/idCLjugXMr
https://t.co/MEhGhnFBma— Combat Casuals (@Combat_Casuals)
July 12, 2026