If
Ultimate Fighting Championship fans already weren’t excited
enough for the summer, the “Bud Light UFC Summer Series” is here to
pump things up.
Bud Light, the UFC’s official beer sponsor, launched the “Bud Light
UFC Summer Series” that will feature three numbered UFC events, two
Fight Nights and additional cards to keep fans engaged.
The series will be featured at
UFC 328 in Newark, UFC 329
in Las Vegas, UFC 330
in Philadelphia, and two Fight Nights, which are yet to be
announced.
The platform will feature a Bud Light Summer Concert at the Toshiba
Plaza, outside the T-Mobile Arena in Las Vegas, on July 10. Limited
edition Bud Light cans featuring the UFC logo and an Octagon are
now up for sale at retailers. Bud Light will also make content
featuring UFC stars. There will also be special co-branded arena
cups and LED boards available at specific venues.
Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said:
“It’s going to be a summer unlike any other for UFC fans, and we’re
pumped to collaborate with our partners at UFC to create the new
“Bud Light UFC Summer Series” that will help make five summer UFC
Fights even more memorable for fans and their crew. With our
five-event series, International Fight Week concert,
limited-edition cans and new suite of content, UFC fans will be
able to find Bud Light wherever they are. We’ll see you there!”