The Venum era has officially begun in the Ultimate Fighting
Championship.
On Tuesday, both the Las Vegas-based promotion and the apparel
company revealed the fighter uniforms that will be worn by athletes
in the UFC for at least the next three years. The UFC’s seven-year
outfitting partnership with Reebok ended after UFC 260 on March 27.
Venum has been producing combat-sports related gear since 2005.
The UFC has made Venum Fight Night Kits and Fight Week Collection
apparel available at the
UFC Store. The fight kits will make their debut at
UFC on ABC 2 this Saturday for a card headlined by a
middleweight showdown between Marvin
Vettori and Kevin
Holland.
When you find the perfect fit… it just feels
rightUFC Authentic Fight Night Kits | @Venum
[ Now on @UFCStore:
https://t.co/j5B1Dgf6fJ ] pic.twitter.com/ql5RT64q2C— UFC (@ufc)
April 6, 2021
A description of the fight gear, per a release:
Venum’s understanding of what MMA fighters need while training
and competing will be seen throughout the product line including
the ‘Fight Week Gear’ and ‘Fight Night Kit’. The Fight Night shorts
will be incredibly light and comfortable, providing a
second-skin-feel thanks to their “featherweight” microfiber
material. The waistband will utilize thermo-bonded and extra-flat
elastic seams to perfectly adapt to the shape of the athlete’s
body. The side slits will provide total freedom of movement, a
well-known Venum trademark.
As
previously reported, the UFC-Venum agreement will pay fighters
approximately $1 million more than the Reebok deal, but when that
figure is adjusted for inflation, it could actually result in a
decrease in earnings for the athletes.