Ultimate Fighting Championship superstar Conor McGregor has signed a new eight-fight deal with the organization, and stands to cash out big time.
The news of the deal emerged Thursday during the UFC 229 press conference between event headliners Khabib Nurmagomedov and McGregor, and the Irishman’s appeal following his blockbuster boxing bout against Floyd Mayweather last summer has clearly skyrocketed.
McGregor’s deal with the UFC includes sponsorship of his new whiskey brand, Proper Whiskey, which will be sponsored for every McGregor fight within the promotion.
“You bet your bollocks it is,” McGregor said, when asked if the logo of his whiskey would be on the Octagon canvas. “On the canvas. On the canvas. Like [Nurmagomedov’s] blood will be on the canvas.”
“The Notorious” also stands to cash in on pay-per-view points, of which McGregor will receive a portion on every card he headlines.
UFC President Dana White told ESPN that closing the deal with McGregor was actually quite easy despite the relatively demanding nature McGregor has adopted over the years.
“It’s not hard to do a deal with Conor McGregor because we know what he’s worth,” White said.
UFC 229 will be McGregor’s first UFC fight since he defeated Eddie Alvarez in 2016, winning the lightweight title and becoming the first simultaneous two-division champion in the organization’s history.