A former champion of the Extreme Fighting organization and now the
head coach at American Top Team, Conan
Silveira will be releasing a book during UFC 283
fight week.
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Settled in the United States since the late 1980s, the co-founder
of the most respected MMA academy in the world uses his
professional experience in “Mestre de Você” — translated to “Master
of You” in English — to propagate concepts that can be applied in
any area of life.
In the book, Conan recalls his hard path in the United States. His
first job in North America was as a dishwasher at a hotel, where he
worked for up to 17 hours a day. He also reveals many other
difficult obstacles he faced inside and outside of the cage and how
important they were to building him as a person and
professional.
“I’m an MMA coach. Before that, I was a fighter, a champion and my
victories, all of them, were conquered with violence and passion.
My sport is violent, but it only makes sense because it is also
passionate,” he writes in the book’s introduction. “Without that
passion, I would never have been what I am today. It is the passion
that moves you in life. Without it, boredom and routine prevail.
That’s the ingredient that ignites my dream—and probably yours too.
Without this ingredient, the dream is nothing more than a distant
and remote thought.”
Although the book shares stories of other athletes, among them
surfer Maya Gabeira, who suffered multiple fractures when trying to
surf a gigantic wave in Nazaré, Portugal, the recommendations and
exercises proposed by Conan apply to anyone. He presents a series
of questions and graphic schemes so each person is able to set
goals and, mostly, define what they really want in life. Facing
obstacles and difficulties as part of the process is essential in
any field.
The launching ceremony will happen at the fighter’s hotel (Windsor
Marapendi) in Barra da Tijuca, Rio de Janeiro on Jan. 20 after the
weigh-in ceremony at Jeunesse Arena.