Breaking: https://t.co/GUi7KSNP3n (@CryptoCom)
becomes first-ever global official fight kit partner & first
cryptocurrency platform of @UFC.More information here :https://t.co/t955WC9WyD
— UFC News (@UFCNews)
July 7, 2021
The Ultimate Fighting Championship is partnering with Crypto.com, which will allow the
crypto platform to place its branding on UFC fight kits.
According to a report from
Sportico, the deal is for 10 years and $175 million – the
largest sponsorship ever for the Las Vegas-based promotion. In
addition to having the Crypto.com logo on UFC apparel worn by
fighters and their corners, the company will also get prominent
placement on the Octagon during pay-per-view events and Dana
White’s Contender Series cards. Crypto.com “will also be integrated
into UFC content on both linear and digital platforms, including
live broadcasts, pay-per-views, and UFC-owned social media
channels,” per a release.
“This is a partnership between two companies that are the best at
what they do,” said UFC president Dana White. “No company has done
more to grow the popularity of combat sports than UFC, and now
we’re one of the biggest sports brands on the planet. We can help
Crypto.com reach more people around the world through the strength
of our brand.”
The UFC partnership with Crypto.com will make its debut during
Saturday’s UFC 264 card at the T-Mobile Arena in Las Vegas.
According to
ESPN, fighters will not get a share of the UFC’s new
sponsorship deal. However, they will be able to negotiate their own
contracts with the company and serve as paid brand ambassadors.
“It’s a historic moment as the fastest growing cryptocurrency
platform joins forces with the fastest growing sport to help
accelerate the world’s transition to cryptocurrency,” said Kris
Marszalek, co-Founder and CEO of Crypto.com. ”This is just the
beginning of a long relationship with UFC, and we’re looking
forward to what we will build together.”
Crypto.com was founded in 2016 and boasts more than 10 million
users worldwide. Other sports partners include the NHL’s Montreal
Canadiens, Formula One and Italy’s Serie A.