Report: UFC Pay-Per-View, ESPN+ Subscription Prices to Increase in 2021

If you want to witness the return of Conor
McGregor
at
UFC 257
, it’s going to cost you a little bit more than it did
in 2020.

According to a report from
Variety
, the price of UFC pay-per-view events on ESPN+ will
increase from $64.99 to $69.99 as of Jan. 8, 2021. Additionally,
the annual subscription fee for the ESPN+ streaming service will go
up from $49.99 to $59.99 per year. The ESPN+ monthly rate already
recently increased from $4.99 to $5.99.

When the UFC initially
signed an agreement
to make ESPN+ the sole provider of its
pay-per-view content in 2019, it lowered the price point for its
premium events from $64.99 to $59.99. That lasted from April 2019
through the end of the year before ESPN+
raised the price
of UFC pay-per-views back to $64.99 beginning
with UFC 246 in January. Coincidentally, that card also featured
Conor
McGregor
in the main event.

According to Variety, ESPN+ had 11.5 million subscribers as of Dec.
2 — a figure that nearly doubled in the past year. UFC content,
which includes pay-per-views, Fight Night events, Dana White’s
Contender Series and soon, “The Ultimate Fighter,” account for a
significant portion of the streaming platform’s live sports
offerings.

UFC 257 takes place on Jan. 23 at the Flash Forum in Abu Dhabi and
is headlined by a lightweight rematch between McGregor and Dustin
Poirier
.

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